SEO fundamentals.
Understand what people search for and how relevant content helps a business become discoverable.
Help the right people find you.
Does this sound
like you?
- You write website content or manage a business website.
- You want to connect customer questions to useful pages.
- You’re curious about how search visibility is measured.
From first question
to clearer thinking.
A preview of the learning areas.
Request the current syllabus for confirmed modules.
01Understand the search
Explore search intent and the questions people ask when they need a product, service, or answer.
Group search ideas by the need behind the query.
02Make useful content
Connect page purpose, helpful information, headings, and internal links into a coherent content plan.
Draft a page outline that answers a real customer question.
03Explore the website basics
Understand titles, descriptions, crawlability, indexing, and the role of a clear site structure.
Create an introductory on-page review checklist.
04Measure and improve
Explore search visibility, clicks, and the difference between a ranking change and a business result.
Choose what you would review before updating a page.
Turn the idea
into a first draft.
This example shows how the topics could connect. Ask the team about the actual assignments included in your course.