Performance marketing.
Connect audience insight, ad creative, and measurement to understand what drives a campaign.
Make every decision count.
Does this sound
like you?
- You want to understand paid advertising beyond the boost button.
- You create campaigns and want a clearer testing process.
- You want to discuss ad results with more confidence.
From first question
to clearer thinking.
A preview of the learning areas.
Request the current syllabus for confirmed modules.
01Define the campaign
Connect a business objective to an advertising goal, audience hypothesis, and offer.
Write a campaign brief with a clear action you want people to take.
02Build creative hypotheses
Explore ad messages, visual variations, and the connection between an ad and its landing page.
Outline two creative approaches and what you would test.
03Understand campaign structure
Explore advertising concepts across Meta and Google, including audiences, placements, budgets, and account structure.
Sketch how a campaign could be organised before anything goes live.
04Read results with context
Consider costs, conversion rates, tracking limitations, and how to interpret results before making changes.
Build a reporting outline with a reason for each next action.
Turn the idea
into a first draft.
This example shows how the topics could connect. Ask the team about the actual assignments included in your course.